Name of blog should be relevant - How To Blog is better for search engines than Be The Next Shakespeare or something. But this is a judgement call...
Click on Customize.
Click on Header and open the Header field window:
Make sure you have the keywords (the words people would use to search for your blog)
This is where it appears - at the top of the blog.BODY:
Make sure the blog posts have the keywords in them as well.
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